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The Power of Key Opinion Leaders in Healthcare Marketing

In the ever-evolving world of medtech, leveraging the influence of Key Opinion Leaders (KOLs) can significantly enhance product adoption and market pe...

value analysis

Elevating Your MedTech Success Through Strategic Value Analysis

As a medtech professional, you know that integrating new products into existing systems seamlessly is key to success. It’s not just about having a goo...

MedTech Innovation value analysis

Authentic Demand and Value Analysis in Healthcare Supply Chains

In the medtech world, understanding and using authentic demand is crucial. This means creating products that fit easily into people’s lives, making th...

TCX MedTech

Hidden Key to Med Tech Success: Understanding Landscape Assessments

In the fast-paced world of medical technology, staying ahead of the curve is paramount. Whether you're a startup innovator or a seasoned industry lead...

MedTech AI Nurse Shortage

Strategic MedTech Responses to the 2024 National Nurse Turnover Crisis

The 2024 NSI National Healthcare Retention & RN Staffing Report, analyzing responses from 400 hospitals across 36 states, highlights the critical ...

TCX MedTech Innovation Continuing Education AI

5 Ways You Can Leverage AI In Your Medtech Marketing Program Today

As a medical device marketing professional, the advent of AI in healthcare education presents an unparalleled opportunity to redefine how your product...

MedTech

Hear What Your Clients Are Saying and Demonstrate Your Value

In my last blog I wrote that hospitals are still interested in purchasing, but have a decrease in ability due to frozen budgets and a variety of other...

The Future of Hybrid

Facing an increasingly digital world, is this the year medtech finally catches on and says goodbye to the traditional sales model? Conventional thinki...

MedTech

The Medtech Industry Slowdown: A Decrease in Ability to Buy

As we recently heard on The Medtech Business Academy podcast, medtech suppliers are currently experiencing a slowdown as hospitals continue to lose si...

TCX MedTech Innovation

AI In Healthcare

Artificial Intelligence (AI) is revolutionizing the healthcare industry, offering numerous benefits that can improve patient outcomes and reduce healt...

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