MED-TeXPERTS PRESENTS: 

MEDTECH GO-TO-MARKET SERIES:

 

 

 

SERIES OBJECTIVE:

In the Medtech Go-To-Market Series our panel of experts have catalyzed the success of startups to Fortune 500 companies using multiple revenue raising strategies.  They will share specific examples of how they have enabled medtech companies to thrive through 2020’s challenges, by incorporating a variety of unique micro-marketing, corporate contracting, inside sales, value analysis, and clinical experience tools.

omni-channel strategies

Great webinar. Very insightful and valuable information for suppliers and new tech entrepreneurs. Your messaging was right on and should resonate with the audience. Well done!

Viewer, Part One

I thought this was a great webinar and Frank did a fantastic job in talking about the market, aggregation groups, etc.  I was very impressed.  Great job Frank!

Viewer, Part One

The agenda was well-planned and the presentations were clear and timely. Overall, this was a great panel!

Attendee, Part One

Great, fact filled presentation that should prompt an introspective look into current strategies and tactics and pivot the learnings into explosive outward value messaging.

Attendee, Part One

Very good panel with great diversity of relevant and timely expertise.

Attendee, Part One

REGISTER FOR PART THREE: 

A Modern Product Launch Philosophy

 

MARCH 25, 2021

11 AM - 12 PM EST

 

Objective: coming soon

REGISTER NOW
product launch

VIEW PART TWO:

Making It Real -

Case Study 1

 

FEBRUARY 25, 2021

11 AM - 12 PM EST

 

Missed the live presentation? Submit the form on the right to gain access to the full recording. 

REGISTER FOR A MODERN PRODUCT LAUNCH PHILOSOPHY

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VIEW PART ONE: 

4 Proven Omni-Channel Strategies for Double-Digit Growth In 2021

 

THURSDAY, JANUARY 21, 2021

11 AM - 12 PM EST

 

Missed the live presentation? Submit the form on the right to gain access to the full recording. 

Q&A FROM THIS PRESENTATION

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MODERATED BY:

Ted Newill Linked In 05302015

Ted Newill

CEO, Medical Device Success

Ted has over 35 years of experience as a successful medical device marketing, sales and operations executive. Many of the companies he worked for were start-ups and/or emerging growth companies with new concept technologies.  He began his career as a sales representative for a division of the AHSC. He progressed through positions of greater responsibility at several medical device companies including marketing management, international sales management, VP of Sales, VP of Sales & Marketing and President US operations. Currently, Ted is the President and CEO of Medical Device Success. Medical Device Success is a consultancy that works with small to medium sized MedTech companies in the areas of strategic and tactical planning primarily in marketing and sales. An offshoot of his consulting is the Medical Device Success Podcast and Video Cast.  And, he recently created a community called MedTech Leaders.  

PANELISTS: 

Skender Daerti

CEO, The Clinician eXchange, Inc.

Skender Daerti

CEO, The Clinician eXchange, Inc.

Skender Daerti is Chief Executive Officer and Founder of The Clinician Exchange (TCX).  An adept solution provider, Skender founded TCX in 2015 to be healthcare’s first Contract Experience Organization (CEO).  TCX’s goal is to produce tailored clinical education experiences, utilizing the aggregate expertise of a network of 9,000 multi-disciplinary clinicians.   Prior to TCX, Skender served as the Vice President of Sales and Marketing and Vice President of Enterprise Accounts for Medical Components, where he led the organization to a decade of record revenues and profits.  With 15 years of healthcare experience preceded by 6 years in the finance industry, Skender has a keen understanding of healthcare economics and continues to develop solutions to enhance efficiency and effectiveness across the system.  Skender holds a Bachelor of Science in Business Administration from Georgetown University.  

Frank Ripullo

Managing Partner, Excelerant Consulting

Frank Ripullo

Managing Partner, Excelerant Consulting

Frank is a highly accomplished senior executive, C-suite officer, consultant and entrepreneur with more than 20 years’ experience in healthcare, medical devices, and cyber-security. His greatest strength is envisioning “the big picture” as well as being skilled in business analysis, strategic planning, new product commercialization and corporate accounts. With his extensive experience in business development, Frank’s “sweet spot” is companies in the $1M-$100M similar-sector that are seeking new markets, product strategy development, scaling and accelerated growth. Prior to co-founding Excelerant Consulting with Nancy Kailas, Frank was Founder & Managing Partner of Essential Healthcare Management (EHM); overseeing client relationships and managing interactions with medical-product decision-makers at Integrated Delivery Networks [IDNs] and Group Purchasing Organizations [GPOs] to negotiate and secure new corporate contracts that facilitated revenue growth and profitability. He has also held positions in national accounts at Zimmer Biomet and ArjoHuntleigh Healthcare. Frank earned a Bachelor of Science degree in Clinical Psychology at Central Michigan University; a Master’s in Clinical Psychology at Wayne State University; and an Executive Certificate in Entrepreneurial Studies & Entrepreneurship from The Wharton School, University of Pennsylvania.

Scott Alexander

CEO, Jairus Micromarketing

Scott Alexander

CEO, Jairus Micromarketing

Scott Alexander is the CEO of Jairus Micromarketing. He has dedicated his life to developing, launching, managing, and selling innovative healthcare solutions and is passionate about sharing his deep expertise with others.

Scott has driven rapid adoption of healthcare innovation from nearly all angles: as a developer, a marketer, an advisor, and as a healthcare administrator. His unique blend of first-hand experiences is unparalleled and allows us at Jairus to do what we do – help our clients win.

Scott has degrees from the University of Georgia and Wake Forest University. He is named on nearly two dozen patents and patent applications in the field of healthcare.  When not working, Scott spends his time chasing his four kids alongside his wonderful wife, Jody, and pretending to have hobbies other than that.



Mike Sperduti

CEO, Emerge Sales

Mike Sperduti

CEO, Emerge Sales

Mike Sperduti, CEO of Emerge Sales  is internationally recognized as the
authority on Inside Sales, Sales acceleration and Qualified Lead generation.
Mike's client list is a who's who of our industry including Medtronic,
McKesson, Siemens Healthineers, GE Healthcare, Thermo Fisher Scientific and
Beckman Coulter as well as hundreds of fast growing small and midsize
companies.
 CEO's, Owners  and investors count on Mike as a trusted advisor,
consultant, trainer and outsource partner to build High Performing Inside
Sales Programs.
 Mike's Inside Sales strategies  have  generated over 1 billion dollars in
sales to Hospitals, Physician offices, Surgery Centers and Alternate Care
Facilities.

Barbara Strain

Principal, Barbara Strain Consulting LLC

Barbara Strain

Principal, Barbara Strain Consulting LLC

Barbara Strain has 40+ years of healthcare provider experience across multiple specialties; clinical laboratory operations, disinfection, sterilization and safety. The past 2 decades her career focused on value analysis, GPO contracting, supply chain operations, surgical supply, linen services and equipment management.  

She established a highly functional and engaged Value Management Program governed by an Executive Steering Committee structure infused with a collaborative physician, clinician, technical, financial, evidence-based process. Using a subject matter expert driven team approach her department of value analysis professionals and analysts facilitated quality care outcomes while meeting/exceeding annual savings goals.  As a leader in Supply Chain Management she worked with contracting, purchasing and supply chain operations to improve processes, design workflows to LEAN out waste and develop key performance indicators.  As a trained LEAN A3 facilitator she coordinated health system-wide and supply chain focused improvement initiatives.

Prior to becoming an independent healthcare value consultant, Barbara was a lead technologist in the clinical laboratory focused on microbiology at a children’s hospital where she also directed the Medical Technology Training program. Her career took her to an academic medical system to manage the clinical microbiology testing laboratories where her interest in supply chain was fostered while serving in the role of GPO liaison.  Ultimately Barbara was selected as the first value analysis coordinator then director of value management.  

Barbara is a founding member and past president of the Association of Healthcare Value Analysis Professionals (AHVAP).  She actively participates in Association of Healthcare Resource & Material Management (AHRMM) and AHVAP committees and is a frequent speaker on such topics as value analysis and supply chain and moderates healthcare subject matter podcasts and panels

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