In my last blog I wrote that hospitals are still interested in purchasing, but have a decrease in ability due to frozen budgets and a variety of other factors. In the competitive medtech industry, it is critical for companies to develop products and services that are truly valuable to their clients, particularly in tight times. One of the best ways to do this is to listen to what your clients are saying. By understanding the challenges that your clients are facing and their priorities, you can develop products and services that are truly relevant and useful, and align your message with what your clients want to hear.
Acute care, and hospitals in particular, still represent a large cohort of Medtech’s clients. Hospitals are facing a number of challenges, including:
Knowing the pain points your end-users are facing in today’s environment allows you to highlight how your product or service will help them engage clinicians, patients, and the balance sheet simultaneously. Create a tailored eXperience by using real data to show how your product helps your stakeholders:
The most important thing you can do as a medtech company right now is to listen to your clients and understand their needs. Medtech has been invited in the front door of the hospital to partner with cash-strapped systems and facilities to maintain and improve healthcare during a tempestuous time. To create true value for your clients, you need to hear what is valuable to them today. Are you listening?