The Future of Hybrid
Facing an increasingly digital world, is this the year medtech finally catches on and says goodbye to the traditional sales model? Conventional thinking tells us… Continue reading "The Future of Hybrid"
The Medtech Industry Slowdown: A Decrease in Ability to Buy
As we recently heard on The Medtech Business Academy podcast, medtech suppliers are currently experiencing a slowdown as hospitals continue to lose significant amounts of… Continue reading "The Medtech Industry Slowdown: A Decrease in Ability to Buy"
Caring for Caretakers
Nursing burnout is a significant issue in America and is increasing at alarming rates. During the peak of the first wave of the COVID‐19 pandemic,… Continue reading "Caring for Caretakers"
AI In Healthcare
Artificial Intelligence (AI) is revolutionizing the healthcare industry, offering numerous benefits that can improve patient outcomes and reduce healthcare costs. With its ability to process… Continue reading "AI In Healthcare"
The High Cost of Low Staffing
Across America, nurses working at the bedside are increasingly expected to complete more tasks in less time with greater workloads than ever before. The number… Continue reading "The High Cost of Low Staffing"
Crafting a Value Proposition to Be Heard
On the latest edition of the Medtech Business Academy podcast (MBA Ep.30), special guest, Dr. Lewis Perkins, shared his insights on the present and future… Continue reading "Crafting a Value Proposition to Be Heard"
The Front Lines of Nurse Staffing Shortages
Acute care was ground-zero for the fight against COVID, and three years later we are still feeling the effects of the toll the battle took… Continue reading "The Front Lines of Nurse Staffing Shortages"
Overcoming Attention Scarcity in Medtech Marketing
Wading through the onslaught of content can feel like walking through quicksand. Even within the medtech industry, where the buyers seek out educational materials to… Continue reading "Overcoming Attention Scarcity in Medtech Marketing"
Customer Experience as a Competitive Advantage
To stand out in a market flooded with digital content and intense competition, medtech brands are turning to personalized customer experiences to create a strategic… Continue reading "Customer Experience as a Competitive Advantage"