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  • Bridging Patient Outcomes and Operational Efficiency: A Value Analysis Framework

    The patient journey provides a powerful framework for conducting effective value analysis, helping healthcare leaders connect clinical decisions to measurable outcomes. While service delivery focuses on operational processes, value analysis shifts the conversation toward assessing how innovations impact both patient care and organizational efficiency. Evidentiary Support: Problem and ValueEvidentiary support forms the foundation of value analysisContinue…

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  • Supporting Nurses with AI

    Discover how AI is revolutionizing nursing, with nurses leading the way in innovation. Learn how AI supports and enhances their vital work.

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  • Leads Open, Leads Closed

    Explore effective medtech sales strategies with insights from industry experts Skender Daerti, Mike Sperduti and Barbara Strain from our latest podcast.

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  • Mastering Lead Generation in MedTech

    Key lessons on lead generation from medtech industry experts. Discover actionable insights to boost revenue goals and stay ahead in the market.

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  • Embracing Failure: Key Lessons from Women in Medtech

    Discussing the crucial role of failure in innovation, emphasizing the learning opportunities that come from setbacks in the medtech industry.

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  • The Power of Key Opinion Leaders in Healthcare Marketing

    Harness the expertise of Key Opinion Leaders (KOLs). Understand the crucial role they play in authentic demand generation and market penetration in medtech

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